Video marketing has been on the rise in recent years, with many experts predicting that it will continue to grow in popularity and accessibility for businesses. While popular sites like TikTok, Facebook, and Instagram are fantastic places to spend money, developing a YouTube channel may be the greatest location to market your business because people spend one billion hours each day viewing videos on this platform.
YouTube is a powerful tool that can help you attract visitors and drive engagement. If you know a few shortcuts and understand the fundamentals of producing creative videos, YouTube can assist you to discover your stuff quickly and promote interaction – which is sometimes referred to as the world’s “second-largest search engine.” Here are the five best strategies to increase your YouTube presence.
#1 – Make Your Videos Around a Single Keyword or Topic
The greatest approach to generating traffic and expanding your YouTube following is to make a video around a specific theme or keyword. Marketers that aren’t familiar with SEO might overlook this step, but it’s critical to include it if you want your films to receive the most views possible. Use a keyword tool like KeywordTool.io, which is targeted toward YouTube, to look for the most frequently searched keywords in the area you wish to target.
It’s critical to select your keyword before you create your video content since it will help you develop the most informative material on that topic. It also helps you remember to include your keyword naturally throughout the material so that YouTube picks it up when closed captions are added. Check out the videos that rank for this term right now to ensure you’re on the right track in terms of intent and always optimize your title and descriptions if you choose a keyword. You’ll get more search traffic with SEO on YouTube by doing this.
#2 – Recycle Prior Top Performing Content
The most effective approach to developing your YouTube channel is to create and distribute outstanding videos. However, that doesn’t have to be the case. Some of your greatest videos might be produced from existing engaging, valuable, informative, and practical material.
During the COVID-19 epidemic, many individuals go to YouTube to search for answers and how-to instructions. During this period, individuals binge-watched 4 billion hours of “how-to” videos in just one year. Creating relevant and engaging videos is a wonderful method to get visitors by producing content that solves problems for your target audience. Do a content audit to see what blogs, guides, and other high-performing pieces you already have and consider how you might reuse them to develop more relevant and Interesting videos.
Keep in mind that the most popular YouTube videos are generally less than one minute long, so don’t feel compelled to make a film or write a novel. Keep it brief and sweet.
#3 – Interact With Your Target Audience
It’s crucial not to forget that YouTube is a social media platform, which necessitates social interaction. You’re losing out if you just upload videos and don’t encourage comments and discussion.
Channel pages that offer a high level of engagement, such as overall time spent on the channel, watch time, likes and dislikes, and most importantly comments. To respond to each comment you get (if possible!) and encourage people to participate using audio/visual cues.
Other platforms should be considered in addition to YouTube, and you should utilize them to interact with your audience. This may be a brand similar to yours or someone you admire. Don’t simply wait for the audience to take the lead. Ask questions that will get people interacting with your channel by asking about content they enjoy or whether there is more of what they like on your channel. Also, remember to thank individuals who share on Youtube and other networks.
Consider integrating a social content distribution and engagement dashboard into your YouTube management strategy to assist you to monitor important engagement indicators.
#4 – Get Branded
So, what do you do if your material is fantastic but your channel appears unprofessional? You need to look professional in order for people to take your YouTube channel seriously and subscribe.
Improving your company’s social branding will aid customers in recognizing your material right away. As a result, if you have a blog or website, you already have some sort of style and design that distinguishes you from other people and/or businesses. So it makes sense to apply the same branding to your YouTube channel as well. Here’s an example from gaming behemoth Nintendo with 8.12 million subscribers: they provide outstanding content about games and consoles with short gameplay videos and behind-the-scenes snippets.
Don’t forget to include custom URLs in your channel header, and create a compelling bio about yourself and the contents of your videos.
#5 – Promote Your YouTube Videos on Other Social Channels
One of the advantages of social media is that you may cross-promote material on several platforms. The simplest approach to expanding your following is to promote your YouTube videos on other social media sites.
According to Digital 2021: Global Overview Report, there is a substantial overlap in users across social media platforms, with YouTube attracting high engagement from users of all the top channels. This implies that it’s a formidable platform for marketing activities and interaction.
Consider which platforms you’re on, such as Facebook, Linkedin, Instagram, and TikTok? There are numerous options to pick from and a wealth of outstanding social media video suggestions. Also, don’t forget about your blog; you may post videos there as well! And if you have a podcast, it can work very well with your YouTube channel.
