5 YouTube Marketing Tools in 2022

It’s impossible to deny the power of visuals. Visual content connects people more successfully, and it has a greater staying impact than text. And, if it’s in the form of video material, the effects are even more powerful.

Videos have the ability to express feelings. It’s no surprise why individuals find them more relatable. And for the same reason, today marketers are inclined to use YouTube marketing. A well-made video may be quite useful in promoting your company and converting leads.

Video marketing is here to stay, and that has put YouTube in the limelight.

The number of users on the platform is expected to increase significantly. Currently, there are 2 billion active users. As a result, YouTube marketing has blossomed into a phenomenon.

That being said, creating and marketing a video isn’t as simple as it may seem. It’s considerably more difficult than writing text. But does that imply you should avoid it? That is not the case. There are numerous YouTube marketing solutions available to assist you.


The YouTube manager for professionals allows you to manage your YouTube channel efficiently. This YouTube marketing software enables users to keep track of numerous YouTube channels, detect abusive commenters, and interact with fans in real-time.

Key Features:

  • Organise YouTube comments in a separate inbox.
  • It’s simple to report spam and negative comments.
  • Save your YouTube responses for later.
  • Check out any brand and product mentions.
  • Manage several social media accounts efficiently


  • Detailed reports
  • User-friendly
  • All-inclusive reporting tools
  • Easy collaboration


  • The platform can’t export all of YouTube’s users.


This YouTube-approved tool aids businesses in optimizing their video marketing efforts. Instead of the number of subscribers, this YouTube marketing tool places a premium on measurements such as tags, watch time, and social media shares.

Key Features:

  • Analytics at a high level using YouTube Analytics
  • Competitor analysis
  • Keyword research tool
  • Alerts for trending videos
  • Thumbnail generator
  • Compare statistics for several YouTube videos
  • Provides an overview of statistics in real-time.


  • A Firefox extension
  • Easy-to-use
  • No MCN-in
  • Excellent customer service


  • Only one user may use it in lower-tier plans.


Canva is a design program that may be used to produce beautiful professional-grade featured images for your video content. Their user interface is simple and intuitive, so you can build a nice-looking YouTube banner and channel art in a variety of layouts and fonts.

The nicest thing about this YouTube marketing tool? You may use it for practically nothing, but there’s a premium version with more advanced features available for an extra fee. And a broader variety of pictures and graphics to select from.


TubeBuddy is a YouTube management program that makes it simple to manage your channel. You may quickly add the free browser plugin and mobile app to your YouTube channel.

Key Features:

  • Time-saving templates and tools
  • Advanced Keyword Research
  • A/B testing
  • Schedule posts
  • Comment filters


  • Easy-to-use
  • Safari, Chrome, Firefox, and Internet Explorer are all supported.
  • They provide excellent customer service.
  • Export comments to CSV file
  • Detailed reports


  • For smaller plans, you may use this YouTube marketing tool on only one YouTube channel.


The most difficult aspect of being a YouTube content producer is coming up with ideas for video material. Something that is relevant to your target audience. In other words, something that is popular right now. Otherwise, why would anyone care about it?

With their integrative approach, one of the most popular YouTube marketing tools is a social search tool. You may use it to see what type of video material is currently popular on YouTube with their social search function. This is an excellent tool to get ideas for your YouTube videos at a reasonable price, with monthly plans starting at $79.